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Hit the spot with beauty and personal care products in India

The growth of India’s beauty and personal care sector is soaring, and the demand for global brands unprecedented driven by a rapidly growing middle income group. With sustainability and ethical consumerism emerging as priorities for...

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APAC home interior design trends a match for Swedish companies

Around the world, the pandemic blurred the lines between home and work with the function of the home being redefined. In the Asia Pacific region, despite people spending more time in their homes, the home furnishing market experienced a...

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China’s Demographic Shift – Rising Labour Costs and New Consumer Groups

With a rising number of Chinese families putting baby-making on the backburner, policymakers in Beijing are struggling to turn the tide of the country’s increasingly ageing population and its shrinking workforce to ensure continued...

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The Golden Child – business opportunities introducing sustainable children’s wear and learning concepts in Asia

Countries in Asia have historically had a strong focus on family values, primarily on children and families. However, the birth rate across several Asian countries is declining, and the share of population aged 0-14 is becoming ever...

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Sweden's Sustainable Lifestyle Ecosystem

Choosing a sustainable lifestyle, including the food you eat, clothes and furniture you buy, comes as second nature to many Swedes. The Sustainable Lifestyle ecosystem is all about amplifying the impact and international growth of...

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Article
Living a healthier life — Opportunities in the APAC nutrition & health market

A number of factors, including the pandemic and aging population, are influencing consumers in APAC region to shift to a healthier lifestyle. The nutrition & health market is witnessing several trends of consumption preferences. For...

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Article
Nigeria: A Fashion Hot Spot

Nigeria, Africa’s most populous nation, offers exciting opportunities within luxury and premium products due to rising household incomes, fast urbanization, and a growing middle- and upper-class consumers. Nigerian consumers react...

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Health on the rise – Opportunities in China within healthy food, beverages, and supplements

The focus on health and an active lifestyle is on the rise in China, providing opportunities for food, beverage and supplement companies. However, the market is complex and fast-moving, with an ever-changing landscape of consumer...

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Article
The BIG fashion opportunity in APAC – how to build your presence

Asia Pacific* (APAC) rapidly raises as a mecca of the global fashion industry with increasing spending power of consumers. This diversified market is influenced by different cultures and styles. Asian consumers are open to try new...